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Cookie Statement

Last Updated: May 14, 2025

This Cookie Statement explains how Ruggable Netherlands B.V., Ruggable UK Ltd., Ruggable Canada Ltd., Ruggable Australia Pty Limited and Ruggable LLC ("Ruggable", "we", "us", and "ours") uses cookies and similar technologies to recognise you when you visit our website at https://ruggable.eu ("Site"). It explains what these technologies are and why we use them, as well as your rights to control our use of them and should be read in conjunction with our Privacy Policy, in particular Section 3.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website (โ€œCookiesโ€). Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by parties other than the website owner (in this case, Ruggable) are called "third party cookies.โ€ Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use a variety of methods, such as cookies and pixel tags (collectively, "Cookies") to enable our servers to recognize your web browser and tell us how and when you visit and use our Site, to analyze trends, learn about our user base and operate and improve our Site and to show online adverts to visitors to our Site and our social media presence and online users who have similar characteristics and interests. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).

We use the following types of Cookies:

Who Serves these Cookies (which Personal Data for which Purpose)

Strictly necessary Cookies:

These Cookies are required for providing you with features or services that you have requested and are necessary for the Site to perform its basic functions. For example, certain Cookies enable you to log into secure areas of our Site or remember that you have items in your cart for purchase. Disabling these cookies may make certain features and services unavailable.

  • Ruggable cookies are used to manage user engagement on the site, search queries, favourite products, geographic locations, IP address, browser information, system activity, and date, time and referrer URL of your request, and, when you login to your account or otherwise provide us this information, we collect data used to manage user account features, logging in and logging out and collects for this purpose the following information: name, customer ID, login ID, username, password, address, phone number, email address, order information, user, age, gender, preferences, interests, date of birth,ย lifestyle information, (if customer emails us) comments, suggestions, testimonials, feedback, reviews, payment information, (such information, the โ€œRuggable Collected Informationโ€). The retention period for these is 13 months.

  • Shopify Inc. (151 O'Connor Street, Ground floor, Ottawa, ON K2P 2L8, Canada) uses cookies to maintain the items in your shopping cart and collects for this purpose the following information: name, billing address, shipping address, email address, phone number, your preferred currency, payment information, information about how you access websites (including your device, browser, network connection and IP address) and your account. The retention period for these is between 1 minute and 2 years. For more information about Shopify please see here: https://www.shopify.com/legal/privacy/customers

Functional Cookies:

These Cookies are used to record your choices and settings regarding our Site, maintain your preferences over time and recognize you when you return to our Site. These Cookies help us to personalize our content for you, greet you by name, and remember your preferences.

  • Ruggable cookies are used to ensure that user preferences persist throughout multiple sessions and collects for this purpose the Ruggable Collected Information (defined above). The retention period for these is 13 months.

  • Klaviyo, Inc. (125 Summer St, Floor 6 Boston, MA 02111, USA) cookies are used to ensure that user preferences persist through multiple sessions. Klaviyo cookies collect your personal contact information, details about the device used to access our website, dates and times of visits and information on your use of our website. The retention period for these is determined by the 3rd party. More information about Klaviyo can be found here: https://www.klaviyo.com/privacy.

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

Performance/Analytical Cookies:

These Cookies allow us to understand how visitors use our Site such as by collecting information about the number of visitors to the Site, what pages visitors view on our Site and how long visitors are viewing pages on the Site. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Site's content for those who engage with our advertising.

  • Chordย (33 Irving Place, New York NY 10003 US) cookies are in place to track userโ€™s devices, dates and times of visits on the Site, information about how the Site is used, details about how individuals interact with Ruggable emails, URLs that refer users to the Site, and search terms used to reach the Site. The retention period for these is determined by the third party. You can find out more information here: https://www.chord.co/legal/privacy-policy.ย ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy.

  • Twilio Segmentย (100 California Street, Suite 700, San Francisco, CA 94111) cookies, web beacons, pixels and other similar tracking technologies are in place to collect information as users navigate the Site, Ruggableโ€™s services or when users interact with emails sent by Ruggable. The retention period for these is between 72 hours an 13 months. You can find out more information here: https://www.twilio.com/en-us/legal/privacy.ย ย ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy.

  • Microsoft Ireland Operations Limited (Bing)ย (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland) cookies are in place to track user's time on the Site, pages visited, and other aspects of their visits to and use of the Site. These cookies collect information consisting of browser type and settings, device type and settings, operating system, mobile network information, application version number and information on the interaction of a userโ€™s apps, browsers, and devices. The retention period for these is between 30 minutes and 13 months. You can find out more information here:ย https://privacy.microsoft.com/en-us/privacystatement.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy.

  • Klaviyo, Inc.ย (125 Summer St, Floor 6 Boston, MA 02111, USA) uses cookies to allow users to sign up for the Ruggable newsletter and Ruggable marketing emails. These cookies also enable us to understand if you visit our Site having opened a Ruggable email and if you go to make a purchase on the Site. Klaviyo cookies record your personal contact information, details about the device used to access our website, dates and times of visits and information on your use of our website here:ย https://www.klaviyo.com/privacy.ย The retention period for these is determined by the 3rd party.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

  • Optimizelyย group of companies (comprised of comprises Episerver AB, Optimizely Inc., Episerver Inc., Episerver GmbH, Zaius, Inc.) (119 Fifth Avenue, 7th Floor New York, NY 10003, USA) sets cookies to power site AB tests and segmentation. This service uses cookies to identify the browser of a visitor and to analyze their use of the Site. Optimizely cookies collect usage information โ€“ (viewing, logs, metrics and other device and technical data and support tickets, including your web request, IP address, device identifiers, device information (such as OS type or browser type), cookie IDs, referring / exit pages and URLs, interaction information (such as clickstream data), domain names, pages viewed, crash data, and other similar technical data, location information, public and third party information, analytics and consents and preferences information), location information, public/third party information that Optimizely receives from partnering with such companies, consents and preferences information โ€“ ( details of permissions consents and preferences). The retention period for these is 18 months. You can find out more information here:ย http://www.optimizely.com/privacy.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

      • - Vietnam

      • - South Africa

  • Heap Inc.ย (225 Bush St. 2nd Floor, San Francisco, CA 94104, USA) uses cookies to track userโ€™s time on site, pages visited, elements clicked, where you are accessing the Site from and what browser you are using. Heap cookies collect log data, analytics data, location data and application data. The retention period for these is between 30 minutes and 13 months. You can find out more information here:ย https://heap.io/privacy.

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

  • Searchspring - B7 Interactive, LLCย (122 East Houston St #105, San Antonio, TX 78205, USA), uses cookies to track user's time on site, pages visited and elements clicked. Searchspring cookies collects information used to identify you and your device. The retention period for these is 1 year. You can find out more information here:ย https://searchspring.com/legal/privacy-policy/.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

  • Shopify Inc.ย (151 O'Connor Street, Ground floor, Ottawa, ON K2P 2L8, Kanada) uses cookies to track userโ€™s time on site, pages visited, userโ€™s use of site. Shopify cookies collect information about how a user accesses the site, the userโ€™s account, and our platform usage information. The retention period for these is between 1 minute and 2 years. You can find out more information here:ย https://www.shopify.com/legal/privacy/customers.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

Retargeting/Advertising Cookies:

These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our advertising more relevant to your interests. We may share this information with third parties for this purpose. These cookies are also delivered in our marketing emails which we may send to you. We may also work with advertising networks and platforms like Criteo that gather information about the content of websites and apps you visit, your interests, demographic information about you and information on other websites and services you visit. This may result in you seeing our advertisements when you visit other websites and services of third parties. We may also use information collected about you (by us or third parties we work with) to allow third parties to find other people who share similar interests or demographic factors to you and show them online ads relating to our products. Some third parties we work with place you in a market segment based on your use of their site and we use this information to also deliver our ads. We work with third parties to deliver these cookies.

  • Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) -ย Google Tag Manager, Google Analytics, Ads and Adwordsย โ€“ We also use Google cookies to deliver our ads to you. This also helps us understand how many users click on our ads and go on to buy our products. Google cookies collect information consisting of browser type and settings, device type and settings, operating system, mobile network information, application version number and information on the interaction of a userโ€™s apps, browsers, and devices. We also use Google to help determine how ads perform within certain market segments. The retention period for these is up to 13 months. You can find out more information here:ย https://policies.google.com/privacy.ย 

    • Other recipients of your personal data:ย - Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA) and - Alphabet Inc (1600 Amphitheater Parkway, Mountain View, CA 94043 USA).ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

      • - Singapore

      • - Chile

      • - Taiwan

  • Metaย (1 Hacker Way, Menlo Park, CA 94025, USA) - we use Meta cookies and pixels to help deliver our advertising on Facebook and Instagram. This means you may see our ads when you use Facebook and/or Instagram because you have visited our Site and to help integrate with our Facebook / Instagram advertising services we use as set out below. Meta cookies collect information relating to page and product views, items added or removed from cart, search terms, payment information, initiated checkouts, purchases and contact information. The retention period for these is up to 180 days. You can find out more information here:ย https://www.facebook.com/policy.php. Please also see more about Facebook / Instagram advertising below.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

      • - Singapore

  • We useย Pinterest Inc.ย (651 Brannan Street San Francisco, CA 94107 USA) cookies to deliver ads to you and to find other people who might be interested in our products and show them online ads relating to our products on Pinterest. Pinterest cookies collect information relating your visits on sites, purchases you have made on sites and information about your interests. The retention period for these is 1 year. You can find out more information here:ย https://help.pinterest.com/en/article/personalization-and-data and https://help.pinterest.com/en/article/personalized-ads-on-pinterest/. To opt out of personalized ads on Pinterest, you can manage your Pinterest account settings.

  • Reddit Inc.ย (548 Market St. #16093 San Francisco, California 94104, USA) uses cookies to help Ruggable advertise to current and past users on the Reddit site and online. Reddit cookies collect information relating to log and usage data, preferred language and settings, and network and device information. The retention period for these is 2 years. You can find out more information here:ย https://www.redditinc.com/policies/cookies.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

  • TikTok Technology Limitedย (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) andย TikTok Information Technologies UK Limitedย (6th Floor, One London Wall, London, EC2Y 5EB, Vereinigtes Kรถnigreich) uses cookies to help Ruggable advertise to current and past users on TikTok and online. TikTok collects network and device information, time zone, local setting and server logs. The retention period for these is 13 months. You can find out more information here:ย https://www.tiktok.com/legal/page/eea/privacy-policy/en.

  • AspireIQ, Inc.ย (550 Montgomery Street, Suite 800, San Francisco, CA 94111 USA) uses cookies to help Ruggable advertise to current and past users online when we are working with our influencer community. They also help us understand if you visit our site following your engagement with an influencer and if you make a purchase. AspireIQ collects information about traffic to the site and how users use the site (including the number of users to, the websites that referred them, the pages visited, what time of day they visited, whether they have visited before, and other similar information). The retention period for these is determined by the 3rd party. You can find out more information here:ย https://www.aspireiq.com/privacy/.ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

  • Blotout, Inc. (44401 Chantecler Court, Fremont, CA 94539, USA) โ€“ Blotout uses cookies and similar technologies to provide functionality, such as storing your settings, and to recognize you as you use our Services. In addition, we use cookies to gather information to provide interest-based advertising which is tailored to you based on your online activity. Blotout collects information about your visits to websites, purchases you have made on websites and information about your interests. See more at: https://blotout.io/privacy- policy.

    • Transmission: Please note that this service may transmit personal information outside of the European Union / European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. For example, if the data is transferred to the USA, there is a risk that your personal information will be processed by US authorities for control and monitoring purposes without you being able to appeal (the same may apply to other third countries). Below is a list of third countries to which your personal information will be transferred. This can be done for various purposes, such as storage or processing.

      • - USA

  • AWINย (Otto-Ostrowski-StraรŸe 1A, 10249 Berlin, Germany) cookies and end user data are in place for the purpose of tracking an end user from a publisher to an advertiser. Tracking enables Awin to see that an end user has visited a publisher's service, found a product/service, and clicked the link to be taken to the advertiser's service to review or purchase the product/service. The retention period for these is 36 months. You can find out more information here: https://www.awin.com/gb/privacy.ย ย ย ย ย 

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy.

  • CJ Affiliateย (530 East Montecito Street, Santa Barbara, CA 93103) cookies are in place for the purpose of attributing a referral or a marketing effort on a publisher website or mobile application to a transaction with an advertiser. This enables advertisers to reward publishers on a per-transaction basis for their marketing efforts; and allows CJ to provide publishers and advertisers with related reports and analytics. The retention period for these is 6 years. You can find out more information here: https://www.cj.com/legal/privacy-policy-services-uk.

    • Transmission:ย Please note that this service may transmit personal data outside the European Union/European Economic Area to a so-called "third country" that does not offer an adequate level of data protection. This can be done for various purposes, such as storage or processing. More information about the transfer mechanism can be found in the Privacy Policy. Below is a list of third countries to which personal data is transferred:

      • - USA

      • - India

We also work with third parties to serve targeted advertisements to people similar to our customer base and those who are similar to visitors to our Site or similar to those identified in one or more of our databases.ย 

This is conducted by embedding a pixel tag from the third party provider on our website and the third party provider matches common factors between our data and their data (such as via Facebook Custom Audience). In this respect, we identify certain characteristics and/or interests that we believe are relevant to individuals who are interested in our products and our advertising is displayed to these individuals and other third parties who meet these characteristics via social media platforms. Through the comparison described here, these third parties providers then learn which of our users are also a user of the third party's respective social media platform. We learn whether there is a match and can target our advertising.

Even if you have disabled certain cookies, our adverts may still be displayed to you through these channels. Please visit your social media platforms preferences to understand more about these ads.

How can I control cookies?

You can withdraw your consent to the storage of Cookies, except in relation to โ€œStrictly necessary Cookiesโ€, at any time by setting so-called opt-out Cookies.

Opt-out Cookies that are stored on your device and prevent data from being collected and stored by the tools concerned. Please note that opt-out Cookies are linked to the device and browser used. If you use several devices/browsers, you must therefore carry out the opt-out on each individual device/browser. If you delete all Cookies in your browser, this will also delete the opt-out Cookies, so that it may be necessary to carry out the opt-out again.ย 

The cookie deactivation tool is located at the bottom of our website's page.

Further, you can decide whether or not to accept Cookies through your internet browser's settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your computer. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some parts of the Site and functionalities may not work.

To explore what Cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visitย ย https://www.allaboutcookies.org/.

You can also visit the European Interactive Digital Advertising Alliance's user information websiteย https://youronlinechoices.eu/ย which is a general resources for opting out of interest-based advertising.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of Cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of Cookies or other technologies, please contact us atย privacy@ruggable.com.